Jay-Z and Beyoncé have long held a cultural prestige, influencing everything from fashion trends to language. According to a recent statement made by the Louvre museum in Paris, Beyoncé and Jay-Z’s critically acclaimed music video for their 2018 hit, “APESH*T”, had a direct impact on the museum’s attendance this past year.
The Paris landmark had 10.2 million visitors in 2018—which is up 25 percent from the year before. “No other museum in the world has ever equaled this figure,” the museum reported in a statement, before giving a nod to the Carters. According to the museum, a big part of the record-breaking attendance can be attributed to the Carters’ music video, which was shot entirely in the 652,000-square-foot space, showcasing a number of the institution’s most renowned pieces, including Leonardo da Vinci’s Mona Lisa, Rosso Fiorentino’s Pietà, and the Venus de Milo. It has been viewed nearly 150 million times on YouTube.
The Louvre certainly capitalized on the pop culture exposure: in July, they launched a visitor trail called “JAY-Z and Beyoncé at the Louvre,” which highlights all the artwork featured in the video.