Over the past few years Virgil, has become a force in fashion, marked by his highly coveted Nike collaborations. Abloh joins evian in their commitment to making all of their plastic bottles 100% recycled plastic by 2025.
The limited-edition design project is set to be revealed in February/March 2019, with further information on the full range and scale of the project to be released throughout the year. Specifically, this endeavor is billed as a “long-term global multi-project collaboration.” Expect more details in the coming months.
“evian is an iconic brand with a strong heritage in fashion and creativity. Its sustainability ambitions align with my own; together, we can push boundaries and explore new areas of revolution, paving a better future for generations globally.”Virgil Abloh speaking on his new appointment